This case study examines the iconic audio company Nakamichi and its famous 1970s - 1990s brand identity, using a mini portable speaker as a medium for exploration. Nakamichi was founded in 1948 by Etsuro Nakamichi and was later joined by his younger brother Niro. Through the 1970s to the 1990s, Nakamichi became famous for high-end audio products focused mainly on cassettes and CDs, creating icons that are still cherished among "audiophiles" today, such as the Nakamichi Dragon and the RX-505.